Blog

It’s not easy being green

What do reputation and the ozone layer have in common? Once damaged, both are very hard to patch up. Back in 2013, The Guardian asked leading PR agencies about their engagement in helping fight climate change. Note that this was three years ago – when sustainability...

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Celebrating 10 Years of excellence

10 historic highlights of the agency: CitySavvy was founded in London and Amsterdam in 2005 by former Reuters journalist Jana Sanchez and content specialist Matt Gower. The agency has offices in London, Amsterdam and New York. Our first and longest-standing addition...

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The Law of Numb3rs

From genuine economic concerns to grotesque sensationalism, the migrant crisis has birthed many heated debates in the public sphere. Views ranging from ‘a national threat’ to ‘an economic opportunity’  have being expressed, with voters being harangued by political...

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TEDx Amsterdam: what’s your ‘big question”?

Last Friday’s TEDx event at Amsterdam’s Stadsschouwburg was spectacular. From the eclectic speaker line-up to the creative networking activities during the breaks, the programming team did a very impressive job at keeping the event interactive. Guests were encouraged,...

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Has the internet failed us?

As financial PR professionals, we live and breathe the news. But with the world on high security alert in recent weeks, we have been following the media even more keenly. Last week, as a frantic manhunt was unfolding in Paris, a top French intelligence chief invited...

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 CitySavvy celebrates 10 year anniversary

A decade of agency success goes by quickly. Since its founding in October 2005, CitySavvy has specialised in providing strategic communication advice, international media relations campaigns and profile-raising and reputation management to some of the world’s leading...

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Nation branding: the “Cool” Duchy?

"The only remaining global superpower is international public opinion…that of seven billion people." Simon Aholt, an independent policy advisor, and creator of the Good Country Index, is often quoted for this brilliant aphorism he used during a TEDx talk in Amsterdam...

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Out of thick air

Over the last few years, our work with clients in the field of ESG has allowed us to understand the level of reporting required for a company to qualify as non-harmful to the environment. As the Volkswagen story has shown, it should not come as a surprise if, as...

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The art of re-branding

In today’s increasingly visual, competitive media landscape, re-branding has become an art in its own right. Traditionally, we financial PRs have been considered a very different breed from our fellow marketers and advertisers, and rightly so. Pre-Big Data, marketing...

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When folklore expires

With a golden carriage involved, who would guess that we were pinching pennies?       On the third Tuesday of September, known as Prinsjesdag in the Netherlands, King Willem-Alexander addresses the Dutch government about financial measures for the year...

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