Financial and corporate public relations

Strategic planning
CitySavvy can help you develop strategic public relations plans and implement them.

We know what works and how to deliver it. Our experience as financial journalists and in-house PR professionals means we can develop a realistic and viable strategy for the appropriate media channels, be they newspapers, newswires, radio or television.

Using the media to communicate your strengths to the market requires a strategic approach and carefully crafted plan to ensure you deliver the right message to your key stakeholders. We work with you to develop key messages, a communications strategy and an implementation timeline to guarantee your organisation delivers a strong, clear, consistent story regardless of the speaker or channel used.

We use our experience as financial journalists to help you develop a realistic, viable strategy for reaching newspapers, financial newswires, radio, television, and trade and business press, as required.

Implementation
We are also experts at implementation. We have great relationships with leading media organisations, understand how they operate and know how and when to approach them for the best results.

Our tactical implementation services include:

• Development of target media contact lists
• Creation and distribution of news releases (in multiple languages)
• Introducing key journalists to you and your company
• Scheduling and managing media interviews
• Messaging documents and Q&As geared to generating accurate media coverage
• Writing fact sheets and supplying background to journalists
• Media intelligence and monitoring, including clipping services
• Events production and management

For more information, please contact Maria Englund in the Benelux or Matt Gower in the UK.

Media coaching and presentation training
Good delivery is crucial to effective communications. Dealing with the media can be difficult; if poorly handled, it can damage your reputation. Presentations to all your key stakeholders are most effective if delivered with confidence, energy and conviction.

CitySavvy offers media coaching and presentation training by highly experienced former international journalists and presenters with expert industry knowledge. Not only will they teach you the skills you need to improve your delivery and presence but will lead you through exercises and simulations geared to your organisation's specific business issues and communication needs.

For more information contact Jana Sanchez or Anne Louise.