Customer publishing

Customer publishing – Print
Customer magazines have a proven track record as a highly effective and cost-efficient communications tool, suitable for engaging and sustaining the attention of external and internal audiences. Quite simply, people like magazines. No other form of communication holds a person’s attention for so long.

Readers like our publications – so much so that our clients often increase the size, circulation and frequency of their magazines, newsletters and intranet sites once we take over managing their production.

Getting good results demands much more than just great writing and editing. Success requires careful planning and strategic vision to ensure that your publications send the right message to their audience and are fully integrated in your overall communications strategy. Top-notch project management guarantees it’s done right, on time, every time.

As former highly experienced journalists, we’ve worked on some of the world’s leading magazines, newspapers and newswires and bring that level of professionalism in both writing and production to our work. We specialise in complex subjects other agencies often don’t understand, such as technology, finance, new media and energy.

Our editorial experience means we also know about great design, and how the look and feel of a magazine is as important as the words on the page. We ensure we deliver a product that is as creative as it is effective; beautifully crafted from cover to cover, and exactly meeting your business objectives.

Customer publishing – Digital 
Nowadays, customer publishing is also thriving online, with many client magazines having a parallel or complementary execution online. In some cases, a digital-only ‘e-zine’ is the best way to go.

We have the experience and expertise to advise you of the best option to meet your needs and budget, and create a solution that is either integrated with a magazine or exists purely online. Again, external and internal, client or stakeholder-facing, digital customer publishing can engage your audiences and convey your key messages in a highly effective and efficient manner.

We manage large web-based communications platforms for very large multinational companies, giving us a high degree of experience in complex and multi-faceted digital projects.

Internal communications
Good communication with your employees is just as important as with any other stakeholder group. Yet internal communications rarely receive the same attention to planning and delivery as external communications.

CitySavvy can help you capture employee attention and engage your staff in your mission, whether you are rolling out a new business strategy, strengthening knowledge sharing or trying to restore confidence after a crisis.

We can create and deliver an integrated internal communications plan or a focused individual campaign that is consistent with your overall business and communications strategy.

In addition to strategic planning and message development, we can create a variety of tailored tools to help you meet your goals, including:

• Internal magazines and newsletters
• Employee intranets
• Business Unit reports and updates
• Events, presentations and roadshows
• Video, webcasts and podcasts
• Employee blogs and online forums
• Interactive tools and email campaigns

Please contact Abigail Levene in the Benelux office or James Curtis in London for more information.