CitySavvy to advise Empac, European Metal Packaging

Pan-European mandate for Brussels-based organisation

London and Amsterdam, 26 October, 2009 – CitySavvy, the pan-European financial and corporate communications agency, has been appointed by European Metal Packaging, Empac, to provide ongoing public relations advice and support.

Empac provides a unified voice for metal packaging producers throughout Europe and is responsible for promoting the benefits of metal packaging. The organisation, based in Brussels, brings together the national associations representing producers of diverse products including food cans, paint, aerosols, and twist off closures. (For more information see http://www.empac.eu/.)  

“We are pleased to have CitySavvy’s international approach and considerable strategic capabilities as we work to ensure that manufacturers, consumers and regulatory bodies increase their understanding of the many advantages and unparalleled sustainability of metal packaging,” says Gordon Shade, CEO of Empac.

The account will be run by CEO Jana Sanchez and Director Ruth Reynolds.

“CitySavvy is delighted to be engaged with an organisation that is at the forefront of sustainable packaging and we look forward to supporting Empac’s goals,” says Jana Sanchez, CEO of CitySavvy.

CitySavvy advises a wide variety of clients, including Gruppo Campari, Saxo Bank, EMCF, ETF Securities, Deloitte, The Riverside Company, ARCADIS and ING Wholesale Banking. The agency recently announced it would merge with Dutch financial communications advisory firm Investor Voice, creating a top-tier agency in the corporate and financial communications field.