CitySavvy appointed to advise European Multilateral Clearing Facility (EMCF) for

European-wide campaign

London 21 September, 2009 – CitySavvy, the pan-European financial and corporate communications agency, has been appointed by Amsterdam-based European Multilateral Clearing Facility (EMCF) to provide pan-European PR support.

EMCF is an equity central counter party clearing house (CCP) which clears around 1.8m executions per day in twelve European territories. It is currently the second largest equity CCP in Europe by volume and has a strategy of price leadership.

“The agency’s pan-European perspective and in-depth knowledge of the financial sector were core skills we were looking for,” says Erik Westerling, Sales and Relationship Manager, EMCF. “In addition we valued the team’s proactive approach, which shone through during and after the pitch.”

“From our offices in London and Amsterdam, CitySavvy will provide comprehensive European-wide support for EMCF,” says CitySavvy CEO Jana Sanchez. “We will work to generate a stronger share of voice for EMCF in the international financial media. CitySavvy is delighted to add such a prestigious name to the client roster.”

The CitySavvy team will comprise Anne Louise Van Lynden van Sandenburg, Managing Director of CitySavvy’s Amsterdam office and London-based Director, Ruth Reynolds.

EMCF majority shareholders include Fortis Bank (Nederland) N.V. and OMX AB (100% owned by Nasdaq Inc.) EMCF provides CCP services for BATS Europe, Chi-X Europe, Nasdaq OMX Europe, QUOTE MTF as well as Nasdaq OMX Nordic. EMCF clearing volumes represent around 26% of total European equity volumes, ranking it Europe’s second largest cash equities CCP.

Founded in 2005, CitySavvy offers multifaceted PR and communications services to a wide variety of clients, including Gruppo Campari, Deloitte, Heineken, The Riverside Company, ARCADIS and ING Wholesale Banking. The agency recently merged with Dutch financial communications advisory firm Investor Voice, creating a top-tier agency in the corporate and financial communications field.